Liqi Liu-Pu'er Tea Packaging Collection Tea Collection

At Design Interviews

(Excerpt) Interview with LIQI LIU : Frank Scott: What is the main principle, idea and inspiration behind your design?. LIQI LIU : Taoism is the main principle. Taoism is not a religion, not just a philosophy. It is a "Way" of life. It is a force or a energy that flows through every living and sentient object, as well as through the entire universe. Tao is the natural order of things. Conversion of opposites is a cycle and repeat process, and balance of the opposites is harmonies of the universe that is arround us. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. LIQI LIU : "The closer you stay to nature, the more you will appreciate her beauty." Based on the main philosophy of Pu'Er Tea Company — the relationship between human and nature, human and environment, which is also a theme of Chinese tea culture, this project focused on making people closer to the nature. In order to match the philosophy of Pu’Er Tea Company, the design is simple & clear, organic & healthy, recyclable & reusable, and multifunctional design. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. LIQI LIU : In this century, design as one of the most important and dynamic artistic creation is being given an important responsibility to interpret and improve human society, culture, and environmental conditions. Face to the current worldwide issues like the environmental degradation problems, the overpopulation questions, and economic depression issues, environmental protection and conservation are becoming new human needs. Therefore, design tends to be sustainable, recyclable, and reusable. .Frank Scott: What made you design this particular type of work?. LIQI LIU : Nowadays, busy work and hard life make people stressful and tried, especially someone who work indoor, such as office workers. Most of time they stay far away from nature, the sunshine, the fresh air, and the green. They become sensitive, nervous and unhealthy. I was searching the way to make people closer to the nature. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. LIQI LIU : The influence is from the concept of Prof. Scott Boylston about sustainable packaging design. Also, Design Ethos hold every year at my college. I learn a lot from many professional conferences and workshops. .Frank Scott: Who is the target customer for his design?. LIQI LIU : Office Workers, Soho People, Computer Users, Male & Female, 18~60ages .Frank Scott: How did you come up with the name for this design? What does it mean?. LIQI LIU : Pu-er is a name of a type of Chinese tea. I choose this type of tea which is popular in urban people because people can also feel such a kind of humanistic atmosphere when they drink tea. Tea is the national drink in China. The Chinese people, in their drinking of tea, place much significance on the act of “savoring.” “Savoring tea” is not only a way to discern good tea from mediocre tea, but also how people take delight in their reverie and in tea-drinking itself. Snatching a bit of leisure from a busy schedule, making a kettle of strong tea, securing a serene space, and serving and drinking tea by yourself can help banish fatigue and frustration, improve your thinking ability and inspire you with enthusiasm. You may also imbibe it slowly in small sips to appreciate the subtle allure of tea-drinking, until your spirits soar up and up into a sublime aesthetic realm. .Frank Scott: What is the most unique aspect of your design?. LIQI LIU : During the process, I feel I am not only a graphic designer, but I also played the roles of an architect and a furniture designer. I tried my best to save the space and keep the structure of packaging balanced and solid like building an architecture or making an furniture. .Frank Scott: W.[ End of Excerpt: Read complete interview with LIQI LIU on Pu'er Tea Packaging Collection Tea Collection at ]

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