Springetts Brand Design Consultants-Sprout Baby Food Brand

At Design Interviews

Interview with Springetts Brand Design Consultants : Frank Scott: What is the main principle, idea and inspiration behind your design?. Springetts Brand Design Consultants : A brand idea, which seeks to break new ground in the baby food category by the introduction of a fresh, chilled range of part-prepared baby food, similar to formats available for adult consumption. This would allow mums to make their ‘own’ baby food easily and quickly. The concept name is intended to convey the integrity of the ingredients and how the right food is key to healthy development. Building on this idea, the creative execution is a playful, literal expression of ‘you are what you eat’. The intention to present an image of baby as happy, healthy and flourishing with the help of nature’s best ingredients. Our hope would be that the aesthetic will reassure through the promise of natural goodness, but that the image and idea will engage emotionally – making mums smile; creating a powerful on-shelf presence. .Frank Scott: What are your future plans for this award winning design?. Springetts Brand Design Consultants : This is a concept and it would be great to see it being used. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Springetts Brand Design Consultants : Currently it is a concept that belongs to Springetts Brand Design Consultants. .Frank Scott: What made you design this particular type of work?. Springetts Brand Design Consultants : A gap in the market .Frank Scott: How did you come up with the name for this design? What does it mean?. Springetts Brand Design Consultants : Sprout - new growth, shoots sprouting up and growing - links in with the development of children. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Springetts Brand Design Consultants : Project was done by Kelly Bennett and Moyra Casey .

Springetts Brand Design Consultants-Sprout Baby Food Brand Images:

VIA: http://www.design-interviews.com/design.php?ID=29955

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