Next Kimono
Next Kimono platform is not only product but also has a role as social design to solve 2 social issue: Disappear Japanese traditional kimono culture and Lost high sewing technique for Japanese and Western. For easy to take kimono in daily life, it consists of 3 items. People wear both fullset as kimono and single with their usual outfit as daily clothes. As a trigger to wear it in world's daily life, Next Kimono makes demand for traditional one and jobs at fair wages for sewing factory. Final goal of Kuden is employment of disabled people include CEO's son.
Next Kimono Platform by Takahiro Sato was identified as an innovative illustration of communication design by the A' Design Award & Competition. Next Kimono Platform received the Iron A' Design Award in Social Design in 2020. The A' Social Design Award is a highly prestigious international design competition which celebrates exceptional design of community projects, social campaigns, public installations, educational programs, sustainable initiatives, healthcare solutions, inclusive design, cultural interactions and more.
