Gatorade x Go Rigo
Gatorade x Go Rigo is a limited edition collection of clothing and sports accessories created for cyclists. The collection was developed through a collaboration between Gatorade and Go Rigo Go, and proceeds from the sales supported the Los Yarumos Cycling School in the northern area of the Department of Antioquia in Colombia. The designs are inspired by Colombian landscapes. Mountain and valley motifs appear across the garments and the accessories. The motifs represent the effort and dedication of cyclists on every kilometre ridden.
Gatorade x Go Rigo Product Design by PepsiCo Design and Innovation was recognized as an innovative representation of communication design by the A' Design Award. Gatorade x Go Rigo Product Design earned the Bronze A' Design Award in Social Design in 2023. The A' Social Design Award is an international, meritocratic, just and fair design prize that rewards exceptional design of community projects, social campaigns, public installations, educational programs, sustainable initiatives, healthcare solutions, inclusive design, cultural interactions and more.
