GOODBIKES
Goodbikes is a social impact campaign that turns tourism into community support in Swakopmund, Namibia. Visitors buy bicycles at special rates, use the bicycles during their stay, and donate them before leaving. Donated bicycles are repaired by local repair shops and given to residents who need transport for work, education and daily services. The campaign is run with local businesses and the municipality. The visual identity uses bold, minimal graphics applied to posters, flyers, stickers, metal bike plates, coasters and digital content.
GOODBIKES SOCIAL IMPACT CAMPAIGN by Yana Okoliyska was identified as an outstanding representation of communication design by the A' Design Awards. GOODBIKES SOCIAL IMPACT CAMPAIGN won the Iron A' Design Award in Social Design in 2025. The A' Social Design Award is an international, meritocratic, just and fair design accolade which rewards superior design of community projects, social campaigns, public installations, educational programs, sustainable initiatives, healthcare solutions, inclusive design, cultural interactions and more.
